Key No. 2 to Generate Customers and ROI in your Marketing Efforts – Identify your UVP
You may be wondering… What is a UVP? UVP stands for Unique Value Proposition. It is what makes your company different. It is what gives your company an extra edge over your competitors. It is what fulfills your target markets needs and wants. It can be dangerous if companies don’t take the time to spell out their UVP. However, this step is all too often skipped. So how do you identify your UVP? You start by asking and answering six critical questions. What does our target market need and want? How do our products and services fulfill...
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Key No. 1 to Generate Customers and ROI in your Marketing Efforts – Identify your Core
Identify your Core Competencies First let’s start off by asking ourselves what is a core competency? A core competency is a specific factor that a business sees as being central to the way it works. A Core Competency fulfills three key criteria: It is not easy for competitors to imitate. It can be re-used widely for many products and markets. It must contribute to the end consumer’s experienced benefits. We all know Walt Disney World right? When studying Walt Disney World – Parks and Resorts, there are...
read moreThe 8 Keys to Generating Clients and a Sustainable ROI in your Marketing Efforts
Companies waste $112 Billion (with a B) on marketing and advertising EVERY year. Wasted means these efforts did not provide a Return on Investment – ZIP, ZERO, NOTHING! It’s unfortunate this expense even gets catalogued in the balance sheet as a marketing expense – aren’t you suppose to obtain leads and clients when you pay for marketing/advertising services. Unfortunately, this isn’t always the case. We know that revenues are at all-time lows – they are down about 6% nationwide. We know that consumer buying behaviors (your...
read moreIs Your Company a Social Media Introvert?
By B. Kent, author, writer educator, and editor of thebooktimes.com Extroverts get their energy from interacting with people. Introverts get their energy from having extended amounts of personal time. Translate these energy-restorative activities over into the business world of marketing, relationships, and social media and you end up with two kinds of businesses. Introverted businesses are analytical, self-focused, and don’t want to be bothered with blogging and all that social media interaction. Do they have the...
read morePeople Who Don’t Use Social Media Think It’s A Waste of Time
How often have you heard I don’t want to Tweet all day. I don’t want to be bombarded on Facebook. The reality is everyone who is utilizing social media or somewhat social media savvy knows how to monitor their accounts so that they are getting what they want from their experience whether it is for personal or business usage. Some people use their social media to generate leads. Some people use social media to socialize. Some people use social media for pleasure. The reality is you have to make decisions on how and why you want...
read moreHappy Valentine’s Day: Our clients and associates are the Heart n’ Soul of our business!
We wanted to take a moment and say “Thank You” and “Happy Valentine’s Day” to the great people and companies we work with. 2012 has ushered in great opportunities – we have had the pleasure of meeting and working more with local Treasure Valley business owners and executives. There is something special about our great state and about the men and women who work tirelessly to grow and build companies despite challenging economic times. The true entrepreneurial spirit of America is alive and thriving! The heart and soul of it...
read moreInbound Marketing: To Win You Have to Go In!
Inbound Marketing is a strategy that focuses on helping your target audience find your business online. It’s primary focus is to convert these audiences into long-term customers. Think about the word INBOUND marketing. That means that people are coming IN to see what it is you have to offer. You are not sending information OUT. Inbound marketing is primarily social media and website content. OUTBOUND marketing is email blasts and direct mail (marketing materials you send out). If someone is coming IN-to your fold, naturally...
read moreSocial Media Confusion
What is social media? This term refers to the use of web-based technologies that turn communication into interactive dialogue. According to the 2011 Social Media Marketing Industry report, 49% of businesses have less than 1 year of social media marketing experience. In 2010, only 31% of marketers used social media for 1 or more years. In 2011, that number grew to 50%, a 20% increase in just one year. The industry is exploding and most business owners are at a loss on where to start! According to Kaplan and Haenlein in a 2010 article...
read moreSecrets to overcoming your share of the $112 billion wasted annually in advertising
Learn how the 3Ps can help you stop contributing to the $112 billion that is wasted annually in advertising. Most companies are sick and tired of creating campaigns that don’t generate leads or creating campaigns that do generate leads that don’t convert into customers and clients. Potential customers don’t want to be sold, they want value and they want you to communicate with them. Marketing is no longer an instant gratification tactic. You provide value, you build a relationship and then they become loyal customers. 83% of...
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