How much would washing your laundry in cold water vs. hot water save you per year?

Give us your best guess!

$152 per year. In fact, washing your clothes in hot water wastes more electricity than leaving your refrigerator door open 24 hours a day for 365 days!

Source: Mr. Electricity Michael Bluejay,
website: michaelbluejay.com/electricity, accessed August 2010

How many of you were curious enough to click on the button.

Our studies show roughly 95% of you did.

Research provides:

  • Intrigue
  • Industry knowledge
  • Credibility
  • … and if crafted carefully, a major impact factor

Let’s take an example of how research can be crafted to turn content into communication.

Let’s say you were a health care provider with an emphasis on mental health. You could utilize the following statistics to create awareness regarding the dangers of pro-longed depression.  These statistics would help you overcome a prospective client’s concern regarding:

 

  • Your knowledge and credibility
  • Their ability to open up about a sensitive issue
  • Their reluctance to seek help

This research would also be a good resource for friends and loves ones.

EXAMPLE: Most of us don’t know that…

  • Suicide in males, it’s the 8th leading cause of death
  • In females, it’s the 11th leading cause of death
  • Suicide takes the lives of 33,300 (approx. 11 per 100,000) Americans per year
  • More than 90% of people who commit suicide have a diagnosable mental disorder
  • One suicide occurs every 16 seconds
  • Suicides outnumber homicides 5 to 3
  • There are twice as many deaths due to suicide than to HIV/AIDS
  • The U.S. suicide rate in children is double that of other countries
  • Suicide is the 3rd leading cause of death for 15-19 year olds
  • It is the 4th leading cause of death for 10-14 year olds
  • Every year 2-6% of children attempt suicide

After you read those statistics what did you say? “This is very serious” — “Wow” — “I didn’t realize!” — “This is a bigger problem than I thought.”

Carefully crafting research  into content makes it interesting, relevant and credible.

 Source: The Numbers Count: Mental Disorders in America 2010, NIMH/NIH, 5/26/10; National Institute of Health, U.S. Suicide Statistics