How much would washing your laundry in cold water vs. hot water save you per year?
Give us your best guess!
Source: Mr. Electricity Michael Bluejay,
website: michaelbluejay.com/electricity, accessed August 2010
How many of you were curious enough to click on the button.
Our studies show roughly 95% of you did.
- Industry knowledge
- … and if crafted carefully, a major impact factor
Let’s take an example of how research can be crafted to turn content into communication.
Let’s say you were a health care provider with an emphasis on mental health. You could utilize the following statistics to create awareness regarding the dangers of pro-longed depression. These statistics would help you overcome a prospective client’s concern regarding:
- Your knowledge and credibility
- Their ability to open up about a sensitive issue
- Their reluctance to seek help
This research would also be a good resource for friends and loves ones.
EXAMPLE: Most of us don’t know that…
- Suicide in males, it’s the 8th leading cause of death
- In females, it’s the 11th leading cause of death
- Suicide takes the lives of 33,300 (approx. 11 per 100,000) Americans per year
- More than 90% of people who commit suicide have a diagnosable mental disorder
- One suicide occurs every 16 seconds
- Suicides outnumber homicides 5 to 3
- There are twice as many deaths due to suicide than to HIV/AIDS
- The U.S. suicide rate in children is double that of other countries
- Suicide is the 3rd leading cause of death for 15-19 year olds
- It is the 4th leading causeof death for 10-14 year olds
- Every year 2-6% of childrenattempt suicide
After you read those statistics what did you say? “This is very serious” — “Wow” — “I didn’t realize!” — “This is a bigger problem than I thought.”
Carefully crafting research into content makes it interesting, relevant and credible.
Source: The Numbers Count: Mental Disorders in America 2010, NIMH/NIH, 5/26/10; National Institute of Health, U.S. Suicide Statistics